The Lucid Eye in Silver Town free essay sample

This extract tells of thirteen-year-old Jay August’s one-day visit to New York City from the perspective of his adult self. Quincy is unsure of the location of a good New York bookstore, having been gone from the city for most of the past fifteen years, but he directs the taxi driver to Forty-Second Street and Sixth Avenue. Arriving there, the driver lets his passengers out near a small park. Jay finds the park inviting, with its pigeons and benches and â€Å"office girls in their taut summer dresses,† and leads his father and uncle into the grounds. Standing in the park, looking up at the New York skyline, Jay suddenly feels something â€Å"sharp and hard† fall into his eye. Seeing the boy’s distress, Martin suggests he and Quincy take Jay out of the wind; perhaps he can find whatever has fallen into his son’s eye. Quincy, however, insists that they return to the hotel and find a doctor to examine Jay’s eye. We will write a custom essay sample on The Lucid Eye in Silver Town or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Reluctantly, Martin defers to his brother. Arriving at the hotel, Jay is embarrassed as he is herded through the lobby by his father and his uncle. He tries to look â€Å"passably suave† even though his eye is shut and his face is probably red. Jay is appalled when his father shares his plight with an â€Å"old bum† in the lobby: â€Å"Poor kid got something in his eye. † Back in the hotel room, Quincy calls for a doctor. With a clean handkerchief, Martin attempts to remove whatever happens to be in Jay’s eye, but his son pushes him away. In pain, Jay refuses to open his eye. He wants to wait for the doctor. Narrator Jay August’s understanding of himself as a boy of thirteen shows it is he who finally sees most clearly. Looking back, Jay recognizes—sometimes wryly—the boy he had been, a â€Å"poor kid† from a small Pennsylvania town, one filled with restless longing and pseudo-sophistication. For the young Jay August, New York had been â€Å"the silver town. † Watching the â€Å"shimmering buildings† as they â€Å"arrowed upward and glinted through the treetops,† he had felt â€Å"towers of ambition, crystalline† rise within himself. The author uses this epithet â€Å"crystalline† for interpretation of the title of the text, where New York is called a Silver Town. Let’s look through the stylistic devices which the author uses in this extract. The stylistic device most prominent in the text is epithet. The boy’s feelings get home to the reader due to this stylistic device. In the description of the mark we can observe such epithets as â€Å"inviting† but the author also uses the metaphor â€Å"agreeably dusty† and it can serve as the contrast between these two words. The repetition of the word â€Å"and† can help us to concentrate on the description of events which take place in the park: â€Å"with the pigeons and the men nodding on the benches and the office girls in their tout summer dresses†¦Ã¢â‚¬  The author attracts out attention to the buildings. The epithet â€Å"shimmering† the metaphors â€Å"arrowed† and â€Å"rose† are aimed to create the atmosphere of a big city, which is like a dream, especially for people from the countryside. The author uses the parallelism in the sentence â€Å"one of them would take my hand, or put one of theirs on my shoulder, but I would walk faster, and the hands would drop away†. This similarity makes it easier for the reader to concentrate on the message. And this message describes the way to the hotel. It is obvious that the boy would like to look older and he didn’t want somebody to know about his problem. It can prove the fact that this boy is quite brave and patient. For describing the boy’s feelings the author uses simile: â€Å"it feel like a steel chip, deeply embedded†. But nevertheless the boy didn’t cry and complain. He tried not to worry his â€Å"guardians†: â€Å"It’ll work out† – he said. The general slant of the text can be characterized as emotional, because the author concentrates on the reaction of the main characters.

Informational Interviews

Informational Interviews Informational Interviews Informational Interviews By Mark Nichol So, you think you want to work for a certain company or in a particular profession in a specific position or department. How do you know for sure? How do you find out? Conducting informational interviews is a good place to start. What’s an informational interview? It’s a meeting with someone in a position, department, company, or profession that intrigues you. You’re not certain whether you are suited for or interested in that career, so you ask someone who knows what working in such an environment involves. (Equally important is what an informational interview is not: It is not a stratagem for finagling an opportunity to ask for a job under the guise of merely obtaining information.) How do you go about setting up an informational interview? Brainstorm, and check with friends and family, to find someone who works in a position or a company in the profession you’re interested in learning more about. Ask for an introduction, or contact the person directly. If you can’t identify a friend of a friend to interview, search online for contact information for a likely candidate and make a cold call (or, better yet, send a cold email, and then follow up with a call if you haven’t heard back from the person within a few days). To get the interview, write or say something like this: â€Å"I’m exploring new career opportunities, and I’m intrigued by your job description/your company/your profession. Before I seek employment as a (blank), I’d like to make sure that it’s the right fit for me, and I’d appreciate the opportunity to ask you a few questions about your work. â€Å"Could we meet for coffee, or at your office, for thirty minutes? This is not a stealth effort to ask for a job. It’s premature for me to seek employment in (job area) until I’m certain I have the aptitude and skills, and I am not deceitful. I’m genuinely interested in benefiting from your knowledge and insights.† If the recipient declines (which is unlikely most people are willing to share their professional know-how with a newcomer), thank them for their consideration and reply with a request for the name of someone else in the same company or profession who might be amenable to an interview. Here are questions to ask (but find out what you can through your own research first): 1. How do you spend your workday, and what are the weekly, monthly, and yearly cycles, if any, of your workload? 2. What is the balance of routine and novelty in your job? Does your work largely follow a set pattern, and does that appeal to you, or is it mostly unpredictable, and do you like that? 3. What type of skills and knowledge did you bring to your job, and what have you acquired? What skills or knowledge do you apply most often? 4. (Briefly outline your educational/work history.) How would one start out in this profession, and what other coursework or job experience would you recommend or would you consider indispensable? 5. Are there any other qualifications, such as union or association membership, tests or examinations, or certification or licensing? 6. What are the advancement opportunities, and are there any external requirements for advancement, like certification or advanced degrees? 7. What are the challenges and rewards in your position? 8. How would you describe the workplace culture? 9. What do you wish you had known about this profession when you were exploring it like I am now? 10. Is there anything else I should have asked you? 11. Do you mind if I follow up with other questions or requests for clarification? 12. Who else in this company, or in the profession, do you know who might be able to help me explore further? The most important thing to say, of course, is â€Å"Thank you I appreciate that you took the time and effort to help me in my research† and to do so again in writing (in a mailed note or postcard, not an email message). If you promptly set up an interview with one of the people your interviewee recommended, you can share that news, too a tangible sign of your initiative and persistence. Be sure to follow up, as well, if you decide not to pursue work in the person’s profession or to send your contact information when you do get a job in it (an achievement you managed in part, you’ll certainly emphasize, because of the information and advice the person gave you). The most important thing to do is to honor your pledge not to exploit the person’s offer to meet with you as a pretense for hinting about employment. However, if you are professional and polite, and show a genuine interest in the person’s responses (and don’t just recite your questions the interview should be more of a conversation), the person may ask you to email a copy of your resume â€Å"in case anything comes up.† If not, you’ll use the response to item number 12 to keep the chain unbroken and continue your investigation. So, where’s the writing tip? Please forgive the deviation from the format, but this career-research technique is so useful, and so many people are (surprisingly) unfamiliar with it, that I had to write a post about it. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Business Writing category, check our popular posts, or choose a related post below:How to Punctuate References to Dates and TimesList of 50 Great Word Games for Kids and AdultsCapitalizing Titles of People and Groups

Definition of terrorism (international, state and religious) Research Paper

Definition of terrorism (international, state and religious) - Research Paper Example This research generally discusses the delicate issue of terrorism. In the introduction, a brief background is given about its origin and the general understanding that people have about terrorism. In the essay the actual meaning of terrorism is given to try and shed light on the different misconceptions that people have. The essay continues to unfold the different kinds of terrorism that exist, that is; international, religious, and state terrorism, giving the differences and similarities that exist between them. The researcher also goes deeper to give the different groups that are classified in each kind such as Al-Qaeda and many more others. At the end of this research, the researcher has given a conclusion about terrorism terming it as a complicated and delicate issue that is really causing mass destruction of property and lives. The researcher has called to all leaders and citizens to look for ways to reduce terrorism. Keywords: Terrorism, International Terrorism, State Terrorism , Religious Terrorism Introduction Many people have only heard about terrorism, but do not have a clear understanding of the real meaning of the word. Since the attacks of the Pentagon and World Trade Centre most people have started having a concern on terrorism and possible solutions to terrorist activities. There are some misconceptions that different people have when it comes to terrorism. People should understand that such activities like, killing another person, killing lots of people, or wrecking properties is not terrorism. These are just some few ways that terrorists use to conduct their terrorist activities. Terrorism is not limited to a certain type of behavior or a particular method (Malisow, 2008). The Origin of the Word Terrorist The term terrorism originated after the American Revolution. After this revolution, the people of France decided to follow suit. So they started their own rebellion, but once the government was overthrown, the rebels had a problem amongst thems elves. There emerged different groups among the rebels that wanted different things. There are those who wanted France to remain as it was before, and there were those who wanted to some changes to be introduced. So there was this group named Jacobins in this revolution, the Jacobins saw that the rebels were getting out of hand and decided to tame these groups, so they introduced the Reign of Terror in September 1793. This reign was established to ensure that the people in France followed the new government’s rules and regulations. Anyone who went contrary to that was arrested, beaten, or even killed (Malisow, 2008). What is Terrorism? The term terrorism refers to the act of scaring someone into doing something they wouldn’t do out of their own free will. Terrorism has been used very much in the modern times politics. For example, if a politician wants to be re-elected back to his position without opposition, he or she might threaten his or her opponents by either beat ing or killing some, as a way of scaring the rest to conform. The terrorists’ main goal is usually to affect the government and change how a nation’s affairs are run by scaring the people of that particular country. A good example is the Somalia government where the terrorists had taken over the administration of the government (Malisow, 2008). For terrorists to achieve their goal, there must be the following: The terrorist must have a political goal. This because through politics, they are able to interact with different groups. Politics involves the interaction of different groups of people and does not deal with an individual, so it will be so easy for a terrorist to gain ground (Malisow, 2008). A terrorist must use force. An act is not considered as an act of terrorism if it uses non-violent means. It must involve hurting someone or threatening to hurt someone (Malisow, 2008). Terrorist use their victims to serve as examples. By hurting or threatening to

American politics and parties Essay Example | Topics and Well Written Essays - 1500 words

American politics and parties - Essay Example etermine whether they will further have to narrow down the number of candidates to the expected number or they can keep the selected members till the period close to the time of the primaries. The members select these nominees in relation to popularity among state’s members. Direct Primary Nomination for State and Congress offices takes place before the general election. One nominee is selected from among the selected nominees during the preprimary nominations. The selected nominee becomes the candidate to go for the States or Congress office. In the general elections, these elected congress and state officers, Electoral College, elect the President. The political party with the most seats in States and Congressional offices is able to pass their presidential candidate during the general elections although today it might not be always the case. Delegates are divided among the states by the national parties by apportioning them in relation to the number of voters in each state. The higher the number of votes a state has, the more the number of delegates they select from that state. The most populated cities such as New York is apportioned more delegates than other smaller cities. In my opinion, this is the case because there are more people being represented in one city than the other. Therefore to ensure even representation, the delegates are selected in relation to percentage other than state. The Democratic Party and the Republican Party in the U.S. select their presidential candidates by the process of primary elections. Nomination process starts when voters choose delegates from their states to attend a national party convention to elect their party’s presidential candidate. This is followed by the selected delegates, attending a party’s national convention whereby they select their preferred presidential candidate. The delegates select for a presidential candidate as per the preference or their states. Therefore, the more popular, aspiring

Final project Essay Example | Topics and Well Written Essays - 1750 words

Final project - Essay Example Globalization requires varied expansion strategies like diversification, bifurcation, mergers, acquisition etc to gain competitive advantage over its competitors. The study will highlight the various factors that affect globalization and its effect on global economy. Factors like how globalization serves purposeful at organizational, reorganizational and integration of financial markets. The integration occurs at varied levels especially at industrial and financial markets. The author of the study will also highlight the various important components of globalization that binds the companies together for a unified purpose. The techniques of research methodology and the findings and analysis of the research methodology would be also included in the study. Finally, the study will conclude with recommendation that can improve the current situation that affects globalization. Background & Rationale for choosing the topic Globalization not only affects and benefits the national economy but also has positive effects on the regional development of the economy. Apart from economic integration free trade conditions (Wagner, 2002). Globalization compels the business organization to adapt to changing market dynamics based on ideological trends that help in the balance of the professional and personal goals of the employees of the organization. Various other factors like unemployment, parallel economic growth, cutting of costs, etc will be considered an important aspect of globalization are some of the major factors which have been considered while choosing the topic. Modernization and growing economy is also a significant contributor to development of the organization. The principal cause of the effects of globalization is that it helps in the modernization and growth of the economy, which is instrumental for understanding its impact on the business activities. This is one of the basic and rationale for choosing the topic for the author of the study, which helps in underst anding the effects and outcome of the globalization. Apart from the above mentioned components factors like deregulation also helps in liberalization of the capital account and also integration of wide range of financial services. Section 2 Literature Review Effects of Globalization Globalization has been regarded as a crucial component from the economic, monetary, socio economic aspects and implications of globalization (Rosnan, Ismail and Daud, 2010). In economics, globalization has played an important role for the development of the economy and has changed the scenario of the world economy. Different types of industries have benefitted importantly from globalization especially the creative industries, which have earned an estimated amount of $60 billion annually over the past few years. The increasing globalization has also impacted the creative, film, car manufacturing and pharmaceutical industries to a large extent for expanding on a larger scale. The globalization of the film industry has made it significant contributor to the world economy. Apart from strategy aspects monetary and exchange policy also helps in emphasis of the maintenance of the economic contention like trade off, credibility, increase in uncertainty etc. This also helps in increased competition among the organizational members. Globalization helps in shaping the social policy and the policy making procedure for the welfare of the organizati

Agama Buddha ialah agama dan falsafah

Agama Buddha ialah agama dan falsafah Pengenalan Agama Buddha ialah agama dan falsafah yang berasaskan ajaran Buddha ÅšÄ kyamuni (SiddhÄ rtha Gautama) yang mungkin lahir pada kurun ke-5 sebelum masihi. Agama Buddha menyebar ke benua India dalam 5 kurun selepas Baginda meninggal dunia. Dalam proses perkembangan agama Buddha, agama ini praktis telah menyentuh hampir seluruh benua Asia. Agama Buddha terus menarik orang ramai menganutnya di seluruh dunia dan mempunyai lebih kurang 350 juta penganut. Agama Buddha dikenali sebagai salah satu agama yang paling besar di dunia. Dalam dua ribu tahun yang seterusnya, agama Buddha telah menyebar ke tengah, tenggara dan timur Asia. Kini, agama Buddha telah dipaparkan sebagai tiga aliran utama, iaitu Theravada, Mahayana, dan Vajrayana (Bajrayana). Latar Belakang dan Kehidupan Buddha Menurut tradisi Buddha, tokoh historis Buddha Siddharta Gautama dilahirkan dari suku Sakya pada awal masa Magadha (546-324 SM), di sebuah kota, selatan pergunungan Himalaya yang bernama Lumbini. Sekarang kota ini terletak di Nepal sebelah selatan. Ia juga dikenal dengan nama Sakyamuni. Setelah kehidupan awalnya yang penuh kemewahan di bawah perlindungan ayahnya, raja Kapilavastu (kemudian hari digabungkan pada kerajaan Magadha), Siddharta melihat kenyataan kehidupan sehari-hari dan membuat kesimpulan bahawa kehidupan nyata, pada hakikatnya adalah kesengsaraan yang tak dapat dihindari. Siddharta kemudian meninggalkan kehidupan mewahnya yang tak ada ertinya lalu menjadi seorang pertapa. Kemudian Baginda berpendapat bahawa bertapa juga tak ada ertinya, dan lalu mencari jalan tengah (majhima patipada ). Jalan tengah ini merupakan sebuah kompromis antara kehidupan berfoya-foya yang terlalu memuaskan hawa nafsu dan kehidupan bertapa yang terlalu menyeksa diri. Di bawah sebuah pohon bodhi, Baginda berkaul tidak akan pernah meninggalkan posisinya sehingga menemui Kebenaran. Pada usia 35 tahun, Baginda mencapai Pencerahan. Pada saat itu Baginda dikenal sebagai Gautama Buddha, atau Buddha(secara harafiah: orang yang telah mencapai Penerangan Sempurna). Untuk 45 tahun selanjutnya, Gautama Buddha telah menyebarkan ajarannya tanpa berhenti di merata-rata tempat. Sejarah Buddhisme di Malaysia Sejarah Buddhisme di Malaysia boleh dibahagikan kepada 2 peringkat: 1. PERINGKAT AWAL: Pada awal kurun Masihi, seperti yang disebutkan oleh Dr. Coedes dalam bukunya, Indianized States of South East Asia, Warisan kebudayaan Orang India di Asia Tenggara dapat dibuktikan daripada corak kebudayaan yang terdapat di Semenanjung dan Tanah Besar Asia Tenggara; Bahasa Sanskrit telah menjadi ansur bahasa tempatan; dan unsur-unsur tradisi orang India masih terdapat di negara-negara yang bertukar kepada Islam. Tetapi Prof. D.G.E. Hall, dalam bukunya A History of South East Asia, percaya bahawa kebanyakan tradisi India telah mengubahsuai apabila bertentangan dengan tradisi tempatan, misalnya sistem kasta tidak pernah dipraktikkan di sini. Akan tetapi fakta ini tidak boleh dihapuskan iaitu aktiviti perdagangan dan perniagaan telah menarik ramai pedagang India datang berdagang di Asia Tenggara. Pedagang-pedagang ini membawa bersama kebudayaan, ugama serta kesenian mereka ke rantau ini. Banyak barangan yang digali dari tanah oleh ahli arkeologi membuktikan bahawa bahagian utara Tanah Melayu, iaitu Negeri Kedah, pernah dipengaruhi oleh kebudayaan awal Buddhisme. Pada pertengahan kurun ke 3 sebelum masihi, selepas Kausil Buddhis Ketiga, Maharaja Asoka telah menghantar dua orang Bhiksu, iaitu Ven. Sona dan Ven. Uttara datang ke rantau ini untuk menyebarkan agama Buddha. Pada kurun yang ke 5, Buddhisme telah berkembang dengan baik di Semenanjung Melayu. Exkavasi arkeologi bukan hanya terhad di Kedah sahaja, tetapi didapati di Kuala Selinsing, Tanjung Rambutan, Lembah Kinta, Bidor dan Sungai Siput di Perak, di Perlis dan juga di Pahang. Langkasuka merupakan sebuah negara Buddhis yang pertama, ia ditubuhkan pada kurun masihi ke 2 dan berpusat di Banjaran Gunung Jelai, kemudian ia mengembangkan kuasanya ke bahagian Selatan Negeri Thai. Pada kurun ke 7, Buddhisme Mahayana telah menjadi sistem Buddhisme yang lebih diterima oleh rakyat Semenanjung Tanah Melayu. Pada masa itu, Tanah Melayu berada di bawah kuasa Srivijaya, sebuah empayar Buddhis yang berpusat di Pulau Jawa. Agama Hindu telah mengalami kebangkitan semula di India pada kurun ke 10, maka Agama Buddha kehilangan sokongan yang diberi oleh istana serta golongan bangsawan. Kejatuhan pengaruhnya di India telah mempengaruhi kekuasaannya di Asia Tenggara. Pada akhir abad ke 12, empayar Srivijaya mengalami kejatuhan, begitu juga halnya dengan pengaruh Buddhisme. Pada awal kurun ke 10, Parameswara mendirikan Empayar Melaka. Apabila Parameswara dan Raja-Raja lain menganuti Agama Islam, agama tersebut telah menjadi agama utama di rantau ini. Sehingga abad ke 15, Islam telah berjaya mengambil alih kedudukan Buddhisme sebagai agama yang utama diterima oleh istana dan rakyat biasa, lantas Buddhisme di Tanah Melayu pada masa itu mengalami kemerosotan. Walaupun begitu, masih terdapat banyak peninggalan kebudayaan Buddhisme di Kedah, Perlis dan Kelantan akibat pengaruh Negeri Thai. Unsur-unsur Buddhisme masih terbukti dalam drama Menora dan wayang kulit. 2. PERINGKAT KOMTEMPORARI: Penghijrahan beramai-ramai orang China ke Tanah Melayu pada abad ke 17 merupakan arus ombak yang kedua. Pada masa itu, Buddhisme hanya merupakah upacara amalan yang penuh dengan kepercayaan dan kebudayaan Cina. Hanya pada tahun 1950, barulah terdapat penganut Buddha yang cuba meningkatkan status dan kedudukan Buddhisme. Dengan tertubuhnya banyak organisasi buddhis, termasuk YBAM (Young Buddhist Association of Malaysia) dan MBA (Malaysian Buddhist Association), maka wujudlah satu suasana yang baru yang menyatupadukan para Buddhis. Satu perkembangan lain yang penting ialah terdapatnya pengaliran masuk bentuk-bentuk Buddhisme yang dipengaruhi oleh kebudayaan-kebudayaan Thai, Sri Langka, Burma, Jepun dan Tibet. Ini telah membentuk Buddhisme di Malaysia yang pelbagai rupa bentuk. Kesimpulan Buddha adalah benar sama rata kepada semua. Setiap lapisan masyarakat tidak kira kaya atau miskin, semuanya dianggap sama rata dalam mata Buddha. Agama Buddha tidak mengabaikan agama lain atau mengutuk agama lain sebagai agama jahat. Dalam ajaran agama Buddha, kenyataan dan ilmu yang diajar bukannya perintah yang mestinya dituruti. Sesiapa yang tidak faham boleh mengemukakan soalannya dan soalan ini akan dijelaskan sehingga mencapai kefahamannya. Buddha pernah berkata: Keraguan yang besar akan mendapat lebih banyak pengajaran, keraguan yang sedikit akan mendapat pengajaran yang sedikit, manakala jika tiada keraguan, maka tiada pengajaran yang boleh dicapai. Rujukan http://ms.wikipedia.org/wiki/Agama_Buddha http://id.wikipedia.org/wiki/Sejarah_agama_Buddha http://wapedia.mobi/id/Buddhisme http://www.slideshare.net/katherine0111/agama-buddha-2047661 http://dhamma-bm.tripod.com/am/sejarah.htm http://wapedia.mobi/id/Sejarah_agama_Buddha?t=4. .http://74.125.153.132/search?q=cache:fe_ATowMUWAJ:images.fazaly.multiply.multiplycontent.com/attachment/0/So-PAQoKCJEAAAyqlHw1/zTugas%2520Sejarah.docfzl.doc%3Fnmid%3D277222991+sejarah+agama+buddhacd=200hl=enct=clnkgl=my

A Modern Macbeth :: essays research papers

A Modern Macbeth   Ã‚  Ã‚  Ã‚  Ã‚  When looking back on the recent decades or even last week, it is not difficult to find a Macbeth-like figure in mainstream American culture. In this it is meant that these individuals experience a downfall in an attempt to gain power. One such figure was former President Richard Nixon.   Ã‚  Ã‚  Ã‚  Ã‚  Nixon was long associated with American politics before his fall from grace. He was along time senator before finally being elected president in 1968. During his first term, his United States went through the Vietnam War and a period of economic inflation. In 1972 he was easily re-elected over Democrat nominee George McGovern. Almost unnoticed during his campaign was the arrest of five men connected with Nixon’s re-election committee. They had broken into the Democrats national head quarters in the Watergate apartment complex, in Washington D.C. They attempted to steal documents and place wire taps on the telephones. By March of 1973, through a federal inquiry, it had been brought to light that the burglars had connections with high government officials and Nixon’s closest aids. Despite Nixon and his lawyers best efforts, it was shown that the president had participated in the Watergate cover-up. On August 8, 1974 Nixon announced, without admitting g uilt, that he would resign. He left the Oval Office the next day: an obvious fall from grace.   Ã‚  Ã‚  Ã‚  Ã‚  So how does this former leader of the free world compare to Macbeth? Before they achieved their positions of power to govern or rule all, both Nixon and Macbeth spent many years being heavily respected amongst their peers. Nixon spent many years as a respected congressman and Macbeth as a soldier and Thane of Glamis. They used the way people viewed them to their advantage to gain a position of power. Nixon used his experience to get him elected president. Macbeth was made Thane of Cawdor and eventually king. Once they both ascended to their respected roles they did whatever it took to protect themselves from any possible threats. Nixon cheated by trying to steal opponents campaign secrets thus giving him an unfair advantage.

Internet Marketing in Business Essay

An effective ‘Marketing Mix’ including all 7 is a way of identifying a businesses achievements of marketing objectives, meeting customer needs, is balanced and consistent, creates a competitive advantage and matches corporate resources. The 7p’s include: product, price, place, promotion, people, process and physical evidence Product: This is first considered in the marketing mix as it all depends on it. This can be a physical product or a service that the corporation is offering to the public. The only way to have a good marketing strategy is by making sure that the ‘product’ is up to standard, promoting every quality part of that good or service. Bikroy promotes their products very effectively as they use picture to enhance the quality of the product itself. They also provide a range of products and service including clothes, accessories, shoes/sandals etc and it provided for men and women. They include brand and designer wear which shows that they have high quality in their product. Bikroy also sells a range of products matching famous celebrity’s outfits that customers would want to buy. Bikroy, online or in their online newspaper provides customers the latest fashion info and what not to wear giving them an advantage to promote their products. Price: This is the total amount a customer pays for the product. It is decided through a number of factors a product have to offer including material costs, product identity, competition, market share and the customer’s perceived value of the product. If other store/business have the same product on stock other businesses may decrease or increase their price for customer satisfaction. Their price for the products vary depending on the product – quality, brand etc. For the designer items it can be expensive, although Bikroy may provide same looking product without the brand name making it affordable. Place: Place represents the location where a product can be purchased. It is often known as the distribution channel. The place can be situated as a physical store or as virtuals stores on the internet. Bikroy.com is rapidly becoming the market leader in the Bangladesh online. All the products are sold ONLINE and not located anywhere else where people can purchase Bikroy items. They does have a warehouse where all stocks are kept and together has a office located in Dhaka. Promotion: Is a way of communication that a business/organisation may use in the market place. It enables the marketer to a advertise the product or service being provided by them. Advertisement is a powerful tool that corporations uses to enhance their products/service to encourage buyers/customers. Promotion has four distinct elements made up of advertising, public relations, word of mouth and point of sale. As their business is purely based upon the internet everything is promoted through the World Wide Web on the website and off. They have promotion on other websites and also Bikroy has developed an application to allow customers to track particular products on its sites through their web browser, whatever websites they are looking at. Bikroy organisation communicates information about their product and service to potential customers by identifying customer details and sends them information through mail, post etc aiming to sell the products. Another advertising method Bikroy use s on their website is that they have added a page of feedback from customers which enables ‘public relation’ which is one of the promotion powerful element. People: It is appropriate to have people in the marketing of services as all people who directly or indirectly influence the perceied value of the product or service, inlcuding knowledge workers, employees, management of the business and also the consumers. People deliver services – they could be any mentioned. People promote and sell products and services. Are their employees, customers – their family and friends, and any other people associated with Bikroy.com. Employees are important to this strategy of marketing mix as in can be those who deliver the products to customers. So they have to polite, helpful and have the knowledge of the business for them to answer any questions provided by the customer. It can also be the employees that answer the phone when any customer calls for any queries. Bikroy.com also have employees updating their website and replying to emails and online comments on their feedback page. Bikroy employees has the knowledge, training and other as pect helping the business with marketing for their business. Bikroy customers are also people that help in them marketing of services as they spread the business information. Process: This is the procedures of activities which lead to an exchange of value. The process should include how customers are handled from first and last point of contact. Bikroy is determined to be number one in the online market. They have thought through their process and kept it clear and have made it customer satisfactory. Bikroy’s strategy consists of aims that has a well-defined process. Bikroy have control of their website, their information/images etc are presented without any doubt intelligibly promotional. Payments are all done through their website online as they are only an online business. Also they have a step-by-step information on how to use and buy off their website, they also have page on delivery information. Here they can track down on where shopping is, know how much is cost to deliver, know when to expect the delievery etc. Physical Evidence: It is the tangible form of the service – this can include how a customer is treated by a staff member, a train ticket, the length of time a customer has to wait for service or their product (depending on the business). A physical evidence is aproof for customer to measure whether he or she has recieved value. As Bikroy.com is an online company their customer has difficulty not knowing how for example a dress will feel, look on them. Bikroy therefore provides annual reports, articles, etc showing them that Bikroy products are worth the value. Bikroy helps customers with their products by giving them full information about the product.

Free Essays on Queen Elizabeth 1

What sank the Mary Rose? The story of the Mary Rose was a real disaster for Henry VIII, especially as wooden ships don’t normally sink. This ship was his favourite ship – but just how did it sink? It was built in 1547, and sunk in battle with the French navy; it was recently raised from the seabed in 1982. There are 6 theories to this story THEORY 1 Did the French navy hit the Mary Rose? However there was not any obvious cannonball marks, but there had been some repairs because there was a 5-inch hole in the side the hull. Henry VIII had been fiddling with the boat before it set sale because he wanted it to be the best ship ever. He fitted eight new bronze cannons, which was an extra 8-20 tons. People did not know how to calculate stability so it could have been unstable. Just having extra weight on board alone would not have sunk the ship. THEORY 2 Was the crew really drunk? We found out they had been drinking to celebrate the new ship the crew were really panicking as well because they did not Know how to swim. THEORY 3 The captain had no idea on how to skipper the ship and the ship was badly handled, this was true THEORY 4 Water may have got into the gun flaps because they were left open. For each 1sq metre of water that came through the flaps would equal to 1 ton in weight, this means the ship so it would flood very quickly and possible become unstable. THEORY 5 There was only meant to be 415 men on board, but there turned out to be 715. The calculation is that for every additional 10 men this would equal 1 ton. THEORY 6 A strong gust of wind could of tipped it when the ship was turning, but the most probably explanation is a combination of all of the above theory which resulted in the sinking of the Mary Rose.... Free Essays on Queen Elizabeth 1 Free Essays on Queen Elizabeth 1 Queen Elizabeth 1 Elizabeth I was born on on September 7, 1533 at Greenwich Palace, London, England, an estate of her Father, King Henry VIII. Elizabeth's mother was Henry's second wife, Anne Boleyn. Elizabeth became Queen of England in 1558 and reigned until her death in 1603. Her reign is often called the Golden Age of England or Elizabethan Age because it was a time of great achievement and prosperity. She was known as The Viirgin queen, or Good Queen Bess Elizabeth succeeded in furthering England's interests in the face of foreign threats and religious unrest at home. Highlights of her reign include making the Church of England, the state religion, while avoiding war with the powerful Roman Catholic nations of Europe; the English navy defeated of the Spanish Armada; English merchant ships challenged Spanish preeminence on the high seas; the first settlers were sent to America to open the way for a great colonial empire, and England's economy flourished. The English court became a center for writers, musicians, and scholars. English literature thrived during this period, with Francis Bacon composing his Essays, and William Shakespeare writing his great works of drama and poetry. Elizabeth never married. She entertained both Protestant and Catholic suitors while committing to no one. She used her single status as a policy tool. By entertaining Catholic suitors she kept hostile Catholic monarchs at bay, and English Catholics loyal to her government. At one point it appeared she was interested in one of her subjects, Sir Robert Dudley, Earl of Leicester. She avoided entering a marriage with Sir Robert because the match lacked any political benefits. Problems at home marked the end of Elizabeth's reign. The Irish rebelled, the Earl of Essex lead a rebellion against the government, and the economy faltered. Elizabeth was the last legitimate decendant of Henry VIII. She was succeeded by James I, son of Mary Queen of Scots and he... Free Essays on Queen Elizabeth 1 What sank the Mary Rose? The story of the Mary Rose was a real disaster for Henry VIII, especially as wooden ships don’t normally sink. This ship was his favourite ship – but just how did it sink? It was built in 1547, and sunk in battle with the French navy; it was recently raised from the seabed in 1982. There are 6 theories to this story THEORY 1 Did the French navy hit the Mary Rose? However there was not any obvious cannonball marks, but there had been some repairs because there was a 5-inch hole in the side the hull. Henry VIII had been fiddling with the boat before it set sale because he wanted it to be the best ship ever. He fitted eight new bronze cannons, which was an extra 8-20 tons. People did not know how to calculate stability so it could have been unstable. Just having extra weight on board alone would not have sunk the ship. THEORY 2 Was the crew really drunk? We found out they had been drinking to celebrate the new ship the crew were really panicking as well because they did not Know how to swim. THEORY 3 The captain had no idea on how to skipper the ship and the ship was badly handled, this was true THEORY 4 Water may have got into the gun flaps because they were left open. For each 1sq metre of water that came through the flaps would equal to 1 ton in weight, this means the ship so it would flood very quickly and possible become unstable. THEORY 5 There was only meant to be 415 men on board, but there turned out to be 715. The calculation is that for every additional 10 men this would equal 1 ton. THEORY 6 A strong gust of wind could of tipped it when the ship was turning, but the most probably explanation is a combination of all of the above theory which resulted in the sinking of the Mary Rose....

Free Essays on Jane Addams Hull House

When Jane Addams was born, females were likely and expected to turn out to be wives and mothers, or perhaps a nurse or a schoolteacher. Women did not have the power or right to vote or any real political rights. One of Addams' earliest memories was being appalled by the effects of poverty, which made her determined to help the waves of immigrants flowing into the country (Jackson, 1967 p 14). Together with Ellen Starr, she founded Hull House, the first â€Å"settlement† house in the US. Patterned after a British settlement house (Jackson 1967 p 18). Addams enlarged greatly on this model and offered Chicago immigrants around Hull House services that included everything from day care to acting as an employment bureau. As this implies, â€Å"Addams, with her colleagues at Hull House, more or less, invented what today is referred to as a community center† ( Jackson p 21), that is, a place where residents of a neighborhood can come for social services. While today the idea that certain services should be available is taken for granted, when Addams opened Hull House, it was a radical notion. The following examination of Addams' account is very interesting. I am going to tell you the ideas of how the Hull House got started, to the events that went on in the Hull House. Although the sociological influence part of this paper does not quite go along with Addams’ Hull House events, I fill that it is a very essential topic that needs to be addressed. Aspects of Jane Addams’s Biography Jane Addams was born in Cedarville, Illinois, on September 6, 1860. Her father was a wealthy miller and a local political leader who served for sixteen years as a state senator and fought as an officer in the Civil War; he was a friend of Abraham Lincoln whose letters to him began â€Å"My Dear Double D-‘ed Addams† (Davis 1973, p. 7). Because of a spinal defect that was given to her at birth, Jane was not physically vigorous when young nor truly robust even... Free Essays on Jane Addams Hull House Free Essays on Jane Addams Hull House When Jane Addams was born, females were likely and expected to turn out to be wives and mothers, or perhaps a nurse or a schoolteacher. Women did not have the power or right to vote or any real political rights. One of Addams' earliest memories was being appalled by the effects of poverty, which made her determined to help the waves of immigrants flowing into the country (Jackson, 1967 p 14). Together with Ellen Starr, she founded Hull House, the first â€Å"settlement† house in the US. Patterned after a British settlement house (Jackson 1967 p 18). Addams enlarged greatly on this model and offered Chicago immigrants around Hull House services that included everything from day care to acting as an employment bureau. As this implies, â€Å"Addams, with her colleagues at Hull House, more or less, invented what today is referred to as a community center† ( Jackson p 21), that is, a place where residents of a neighborhood can come for social services. While today the idea that certain services should be available is taken for granted, when Addams opened Hull House, it was a radical notion. The following examination of Addams' account is very interesting. I am going to tell you the ideas of how the Hull House got started, to the events that went on in the Hull House. Although the sociological influence part of this paper does not quite go along with Addams’ Hull House events, I fill that it is a very essential topic that needs to be addressed. Aspects of Jane Addams’s Biography Jane Addams was born in Cedarville, Illinois, on September 6, 1860. Her father was a wealthy miller and a local political leader who served for sixteen years as a state senator and fought as an officer in the Civil War; he was a friend of Abraham Lincoln whose letters to him began â€Å"My Dear Double D-‘ed Addams† (Davis 1973, p. 7). Because of a spinal defect that was given to her at birth, Jane was not physically vigorous when young nor truly robust even...

Global Family Business Leadership Term Paper Example | Topics and Well Written Essays - 2750 words

Global Family Business Leadership - Term Paper Example The company incorporates two exceptional principles: Efficiency and Freedom for generations. This distinguishes Mars from its competitors. Being a private family owned business there has to be freedom to make long term investments (Nicholson, 2005). The Middle East and North Africa (Mena) began in 1930when its predecessor Morgan Guaranty Trust Company helped U.S based oil companies to strengthen their operations in Saudi Arabia (Aronoff & Ward, 1996). Morgan Guaranty Trust Company is owned by 20% of the shareholders based in London (Barrett & Moores, 2009). Expansion to a market segment like Saudi Arabia may pose tricky situation bearing in mind the religion and culture of most residents in this market. In addition, clashing values, setting and atmosphere play a crucial role in the new entrance (Nicholson, 2005). All businesses require proper management in order to succeed in its endeavors (Aronoff & Ward, 1996). Mars being a global family business believes in seeking leaders’ advises in regards to protection of culture, putting in place business innovations and in providing direction to visions and values of the organization (Nicholson, 2005). The greatest challenge of such a role is unique to every family and context of operation Mars included. It should be noted that leadership in such positions as family businesses is one of the most debated and perplexing scenarios world over, yet least understood. This paper seeks to gather thoughts and experiences with a view of solving puzzling intricacies behind Mar’s expansion into Saudi Arabia. Family business leaders often face numerous strategic challenges in their efforts to maintaining a strong cultural identity of the business (Nicholson, 2005). This research paper underscores emotional intelligence in management, family-non-family relationship at the management apex, collective leadership as well as cultural build up

Cost and benefits analysis Assignment Example | Topics and Well Written Essays - 500 words

Cost and benefits analysis - Assignment Example Solving this problem, therefore, calls for massive water infrastructural development particularly in the rural areas in order to increase access to safe and clean water that will be fundamental in improving the quality of life among the Afghans. Bases on the above cost-benefit analysis, there is no doubt that the projects would be beneficial as they have multiple social benefits. However, given the limited resources and the fact that these projects are mutually exclusive, hence they these projects cannot be simultaneously undertaken. Therefore, acceptance of one project means forgoing the other two projects. For this reason, the investment project that maximizes on the social and economic benefits is selected, but taking into account the cost incurred in implementing the project. From the cost-benefit table (above), although costly compared to the other two, Building Sustainable Water Supply and Sanitation would more beneficial to the society. Unlike the other projects, the construction of Sustainable Water Supply and Sanitation in Afghanistan would increase access to quality and safe water, thereby preventing the occurrence of waterborne diseases. This investment project would directly benefit over 90 percent of the popula tion. Besides, the construction of Sustainable Water Supply and Sanitation in Afghanistan will reduce the need for medical care and also reduce to a significant decline in child mortality rate. Therefore, implementing this project would reduce the need for the other two proposed